BBF
Real estate · Cyprus · 2025
A Cyprus real-estate developer with 150 projects across 4 countries. We built the brand, website, property catalogue and SEO foundation for ads and sales.
- Involvement
- Brand · site · integrations · SEO
BBF is a real-estate developer with an international portfolio: 150 projects, 4 countries and 15 years of experience. The company works with residential and commercial property and sells to buyers, investors and clients choosing real estate abroad.
Challenge
Before the project the client had a weak website with no clear structure, no steady flow of enquiries and no CRM logic. The job was not a face-lift — it was building a full digital system for launch: site, brand, property catalogue, lead capture, ad-ready packaging, presentation materials and an SEO foundation.
The main goal was a striking, visible market entry: raise brand trust, prepare the project for advertising, and turn traffic into real enquiries.
What we did
We joined full-cycle: from brand and structure to development, SEO and production support after launch.
We rebuilt the site around the client key scenarios: pick a property, explore the project, leave a request, get a presentation, get in touch the easy way. We designed a visual system and interface that holds a premium real-estate segment while staying clear to the user.
A separate layer was the property catalogue. We added filters by country, property type, status, number of bedrooms and budget. That matters not only for UX but for advertising: the user reaches a relevant property faster and the sales team gets a cleaner inbound request.
We also set up the SEO base: landing-page structure, metadata, indexation, multilingual versions and pages targeting commercial real-estate demand. After launch we continued production support: testing, refining, checking forms, integrations and user behaviour.
Result
In 2.5 months we prepared and launched the site, with roughly 2 more weeks of testing and post-release stabilisation.
After launch the project got not just a refreshed site but a working system for ads, SEO and sales: per the client, traffic grew, reach increased, lead cost dropped and enquiry handling through the CRM became far clearer.
Due to an NDA we do not disclose the client internal numbers, but we can describe the outcome honestly: BBF got a packaged digital platform for the real-estate market, ready for paid traffic, presentations and further growth.
Scope of work
Branding · site structure · UX/UI design · development · property catalogue · CRM logic · SEO · ad-ready packaging · presentation · production support
Key facts
- Market
- Cyprus · real estate
- Scale
- 150 projects · 4 countries · 15 years
- Timeline
- 2.5 months + 2 weeks testing
- Result
- More traffic and reach, cheaper leads · figures under NDA
Metrics — client-reported