Burjinelli

Challenge

Before our work the restaurant had a weak website, no strong structure, and guest acquisition was expensive. Leads came in unevenly, some enquiries got lost, and the menu, table reservations and food ordering were not assembled into a clear digital journey.

The job was to repackage the restaurant as a brand and a business system: build the site, set up SEO, assemble the menu, add reservations and food ordering, strengthen SMM, and prepare the restaurant for steady guest acquisition from search, social and ads.

What we did

We started with branding: a visual and conceptual system that shows Ukrainian cuisine in a modern way, without folkloric overload. We produced a brandbook so the restaurant looks consistent across the site, social, menu, posters, events and ad materials.

Then we built the site around real guest scenarios. A person should quickly understand: what this place is, where it is, what is on the menu, whether they can book a table, order food or come to an event. So the structure is built around actions, not pretty blocks: view the menu, book, order, find the address, see events, read about the restaurant.

We set up the SEO layer separately: local positioning as a Ukrainian restaurant in Lisbon, metadata, page structure, menu, items, local signals, address, phone, Restaurant schema and reservations. For a restaurant this is critical: Google must understand not just the brand name but the business type, cuisine, city, address and commercial actions.

We also worked on SMM: helping the restaurant talk to its audience not only through dishes but through atmosphere, events, Ukrainian identity and a reason to come. Menu and digital content were built to work on the site, in social and in ads alike.

Result

After launch the restaurant footfall grew about 2.5x and lead cost dropped about 3x (per the client): traffic now lands not in chaotic Instagram DMs but in a clear system with menu, reservations, food ordering and local SEO.

Burjinelli got not just a website but a digital storefront: brand, menu, table reservations, online ordering, SEO structure, SMM presentation and a clear guest path from first touch to visit.

Scope of work

Branding · brandbook · website · structure · menu · table reservations · online ordering · SEO setup · Restaurant schema · local SEO · SMM · launch content · ad packaging · production support

Key facts

Market

Lisbon · Portugal

Niche

Ukrainian restaurant

Footfall

2.5x after launch

Lead cost

3x cheaper

Metrics — client-reported